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March 14, 2018 02:00 AM

Akebono expands ultra-premium brake pad line

Tire Business Staff
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    FARMINGTON HILLS, Mich. — Akebono Brake Corp. has expanded vehicle coverage of its Pro-ACT, Performance and EURO Ultra-Premium Ceramic Disc Brake Pad lines by nearly 9 million vehicles.

    The release of 31 new part numbers adds coverage to 22 late model vehicles from Audi, Mazda, Mercedes-Benz and Volkswagen, the company said.

    "We are proud to maintain our commitment to U.S. manufacturing while meeting increasing demand for Akebono Ultra-Premium aftermarket brake pad products," said Amanda Konja, Akebono assistant marketing manager.

    "This product expansion comes at an excellent time because Akebono plans to kick off its spring Brake into the Action promotion."

    The upcoming promotion will offer professional technicians monetary rewards and a chance to win prizes when they install Akebono Pro-ACT, EURO and Performance Ultra-Premium Ceramic Brake Pads.

    For more information, visit akebonobrakes.com.

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