FARMINGTON HILLS, Mich. — The Equipment & Tool Institute (ETI) has hired Julianne Sweet as marketing and events manager, responsible for directing the institute's marketing programs, activities and events.
In addition to events, she also will be responsible for ETI's marketing efforts and overseeing ETI's brand management across all platforms. She will handle marketing plans, strategies and implementation, including ETI social media accounts.
Ms. Sweet previously worked for NGK Spark Plugs (U.S.A.) Inc. as corporate events planner responsible for events and promotions aimed at engaging sales staff and clients.
The ETI is a trade association of automotive tool and equipment manufacturers and technical information providers.