SANTA ANA, Calif. — Yokohama Tire Corp. plans to raise prices on its OTR tire lines April 1 by as much as 6 percent as part of realignment of its OTR tire pricing.
Bruce Besancon, Yokohama Tire vice president of OTR sales, attributed the realignment to market dynamics and general business pressures.
"We find it necessary to realign some of our products in an effort to better serve our customers," he said.
Yokohama last raised prices on OTR tires in September 2017, by up to 4 percent, in response to escalating operational and raw materials costs.
The pricing realignment applies to Yokohama-brand products only.