ROCHESTER, N.Y. — Monro Inc. has hired Procter & Gamble Inc. executive Deborah Brundage to be its senior vice president of marketing and merchandising.
In this position, Ms. Brundage will oversee Monro's marketing and merchandise strategy, including brand management, advertising, customer relationship management, in-store merchandising and category management, and digital initiatives.
She will lead the development and execution of data-driven, integrated strategies that strengthen Monro's brand position and support the strategic business transformation under way, Monro said.
"Deborah's proven track record for developing marketing and merchandise strategies that create value and elevate brands make her an important addition to our leadership team at a pivotal time," Monro President and CEO Brett Ponton said.
"I am confident that her analytical approach, demonstrated leadership and breadth of experience over her many years with Procter & Gamble will strengthen and support our strategic customer-focused initiatives and position Monro for long-term, sustainable growth."
Ms. Brundage joins Monro after more than 16 years of global brand development, marketing and business leadership at Procter & Gamble, where she oversaw global, multi-channel brand building, marketing and product development programs across a diverse set of consumer products.
Prior to joining Procter & Gamble, Brundage worked in the audit practice of PricewaterhouseCoopers.
"I am honored to join Monro's talented team at this exciting time in the Company's business transformation. I look forward to bringing my experience and expertise to Monro and contributing to the company's future success," she said.
She holds a Bachelor's degree from Michigan State University and an M.B.A. from the University of Rochester Simon School of Business.
Monro recently outlined for the financial community an initiative, called "Monro Forward," that will encompass measures to update how the company communicates with customers, including modernizing the look of its retail stores for a more consistent appearance and layout.