GumGum's social media leaderboard also features the Cavs in a prominent position — as the NBA's second-most valuable, behind the Warriors.
The firm's NBA social top 10:
- Golden State
- L.A. Lakers
- Oklahoma City
- New York
The Cavs' robust social media following, which exceeds that of the Dallas Cowboys and New York Yankees, includes 8.7 million on Facebook, 6 million on Instagram and 3.1 million on Twitter. The 17.8 million total is about 2.9 million ahead of the Cowboys and 4.3 million greater than the Yankees.
The Warriors, at 8 million, and Cavs easily have the NBA's largest following on Instagram. The Cavs' totals on Facebook and Twitter rank sixth and seventh, respectively, in the league.
But when it comes to value, the Cavs' Facebook account is second to the Warriors, according to GumGum.