PHILADELPHIA — Automotive service software solutions developer Bolt On Technology L.L.C. has begun integrating BAYiQ Inc.'s customer loyalty incentive tracking platform into its products.
By integrating BAYiQ's product — which is designed for independent tire and auto service dealers — with Bolt On's platform, the partners said they expect to help independent dealers increase their customer-retention rates.
"By partnering with a team that focuses on finding and retaining customers, our integration with BAYiQ's loyalty program increases annual visitation rates and ARO, while decreasing defection to other service providers," Bolt On Technology CEO Michael Risich said.
BAYiQ's loyalty platform will integrate with Bolt On's Report Pro, which works with Mitchell 1, RO Writer 1.x & 2.x and NAPA management systems, Bolt On said. This loyalty program will not be available in unsupported management systems, or if a shop does not partner with BAYiQ.
Once a customer is registered, the customer rewards icon allows the shop to show reward status automatically and apply discounts to the invoice, Bolt On said.