"It's been an honor to represent my family name and bring my father's song to life with Goodyear," said A.J. Croce, Mr. Croce's only son.
The commercial was filmed in Charlotte in September at multiple locations, taking a few days to complete.
To draw attention to the commercial, Goodyear temporarily will replace "Goodyear" on Wingfoot One, its Florida-based blimp, with "#MakeAName."
Seth Klugherz, Goodyear's director of North America marketing, said the tire maker is "excited to debut the commercial during on of the most legendary races.
"Dale Jr.'s story underscores Goodyear's commitment to hard work, determination and drive, and we are proud to stand by his side," Mr. Klughertz said.
The Daytona 500 airs at 2:30 p.m. Eastern time on Feb. 18 on Fox channels across the U.S.