HUNTERSVILLE, N.C. — American Tire Distributors Inc. (ATD) has hired Ryan Marsh, a sales and marketing specialist, to be its chief growth innovation officer, a new position.
Mr. Marsh formerly served in a variety of sales, marketing, strategy, e-commerce and brand management leadership roles for several companies, including Red Ventures L.L.C., Coca-Cola Co. and McKinsey & Co.
In his new role, Mr. Marsh will be responsible for the company's marketing, digital, ecommerce, innovation, retail and branding functions, ATD said.
Mr. Marsh will report directly to Stuart Schuette, president and CEO of ATD. Mr. Scheutte said Mr. Marsh brings "a wealth of experience at the intersection of sales and marketing.
"His expertise and leadership will ensure that ATD and our customers stay ahead of changing consumer trends and evolving shopping behaviors.
Mr. Marsh has a master's degree in business from the University of North Carolina.