ZHAOYUAN, China — Linglong Group Co. Ltd. and Juventus Football Club S.p.A. have signed a cooperation agreement, making Linglong a parter of the Turin, Italy-based soccer team.
The agreement provides Linglong certain promotional opportunities, such as perimeter advertising during Juventus home Italian League and Italian Cup games.
Neither the length nor financial details of the deal were disclosed.
Linglong anticipates the deal will help it increase its brand recognition along with Juventus's popularity worldwide.
Linglong Chairman Wang Feng and Giorgia Ricci, co-chief revenue officer of Juventus, signed the contract Feb. 1 at Linglong headquarters in Zhaoyuan.
Juventus was founded more than a century ago and has achieved multiple European club championships along the way.
Linglong, which said it sells its products to more than 180 countries and regions globally, said the partnership with Juventus, as well as German soccer club Vfl Wolfsburg, improves brand awareness.
Mr. Wang said he expected the partnership would result in an meaningful experience for soccer fans and customers.
Mr. Ricci said both the soccer team and Linglong share a spirit in leadership, and that the soccer team was looking forward to strong partnership.