LAS VEGAS — The Auto Care Association (ACA) is planning to advocate more heavily on behalf of the heavy-duty vehicle aftermarket with a strategic plan unveiled at the recent Heavy Duty Aftermarket Week in Las Vegas.
Prompted by accelerating industry evolution, leaders of the ACA's HDDA Heavy Duty community outlined during a press conference at HDAW what support the industry needs to fuel the future of segment's aftermarket sector.
"We're interested in being the pioneers of the development of these (heavy-duty)-specific programs with the help of the industry," ACA President and CEO Bill Hanvey said. "HD asked, we listened. In the end, we're here to help the industry prove success in terms of time saving, efficiency and increased margins through these programs."
The strategy encompasses four pillars:
- Create industry efficiency through the development of product data standards.
- Cultivate market intelligence to enable members of HDDA: Heavy Duty to make better business decisions.
- Develop workforce education programs to ensure the long-term growth and viability of the industry;
- Advocate for the independent heavy-duty aftermarket.
In order to carry out this mission, the ACA Heavy Duty community recognizes that protecting and promoting the industry must be addressed with myriad audiences, both internal and external, the association said.
HDDA will continue to be the the independent heavy-duty aftermarket's voice on legislative and regulatory issues to local, state and federal policymakers and will develop a marketing and communications strategy to connect the industry with influencers and news outlets.
A video of the press conference held at HDAW can viewed on the ACA's site.
For more information about HDDA: Heavy Duty and its strategic plan, email Sheila Andrews, ACA director of heavy duty programs, at [email protected].