TBC adding highway LT tires to core brands

PALM BEACH GARDENS, Fla. — TBC Corp. is adding a highway light truck tire option to its Delta, Eldorado, Multi-Mile and Vanderbilt brands to provide dealers with products for what TBC calls the "fastest-growing" aftermarket light truck and SUV/CUV segment.

The new lines — Multi-Mile Wild Country HRT, Eldorado HTX Sport, Delta Sierradial HT Plus, and Vanderbilt Turbo-Tech HST2 — feature all-season traction performance, extended treadwear and a quiet ride for on-highway and commuter use, TBC said.

"These great new lines are designed to help you take control of the booming SUV, CUV & light truck market with an exclusive, profit-driving product offering that competes across the board with the segment's best, at a price that maximizes your bottom line success," Jon Vance, TBC Brands L.L.C. vice president of product marketing, said.

All tires will be available in 50 metric and LT sizes in 16- to 20-inch rim diameters to cover a wide range of SUV, CUV, pickup and van fitments.

TBC is offering a warranty protection package that includes:

• 65,000-mile (105,000-kilometer) limited treadwear warranty;

• Free 30-day test drive;

• Free two-year roadside assistance;

• Free one-year road-hazard protection; and

• Free defect replacement for 50 percent of usable tread life

The new sizes are launching through March.

The new fitments expand each brand's offerings strategically. For example, the Delta brand already features five versions of the Sierradial line — A/S and A/S Plus all-season highway designs; A/T Plus all-terrain design; and LTR and AP all-position, all-terrain designs.

The Eldorado, Multi-Mile and Vanderbilt brands have similar fitment ranges.

The tires are being produced by Sentury Tire (Thailand) Co. Ltd., according to their sidewall DOT codes. TBC did not release any pricing information.