PALO ALTO, Calif. — Tire Consumer L.L.C., a tire search engine that seeks to connect online consumers with tire dealers, has hired B2B sector veteran Chan Patel as CEO, taking over those duties from founder Tim Shaffer, who will continue as chief operating officer.
Mr. Patel's hiring comes as Tire Consumer is in the process of updating the tireconsumer.com platform, a process the company expected to be completed by the end of March.
Mr. Patel moves to Tire Consumer from RepairPal Inc., where he was director of sales for the past five years. Prior to that he was manager and sales team leader at Branders.com.
Mr. Shaffer noted that Mr. Patel was the "driving force" behind the success of RepairPal and Branders.com and said, "Now, he will set Tire Consumers' strategy to become the first tire search engine in the automotive sector. I look forward to Chan's leadership at the company."
Mr. Shaffer said that under Mr. Patel's leadership, RepairPal built the "largest trusted network" of auto repair shops in all 50 states and secured partnerships with industry leaders such as BOSCH, Technet (an Advance Auto Parts company) and Precision Tune Auto Care (an Icahn Enterprises company).