RALEIGH, N.C. — Chris Monroe of Monroe Tire & Service in Shelby, N.C., will be honored as the Dealer of the Year at the upcoming North Carolina Tire Dealer Association (NCTDA) industry awards night.
The event will be held March 2 at the Raleigh City Center Marriott & Convention Center located in Raleigh, part of the two-day NCTDA Expo/Trade Show.
Mr. Monroe recently served as a member as the Tire Industry Association's (TIA) board of directors.
Roland Boyette and Dan Brown of American Tire Distributors Inc. will be inducted into the NCTDA's Hall of Fame that night as well.
Tom Grecco, president and CEO of of Advanced Auto Parts, will deliver the keynote address, while Lynda Loveland, anchor of WRAL-TV, will be master of ceremonies.
Scott Wheeler, president of Automotive Consultant Group, will conduct a seminar on March 3 that examines key performance indicators in your business. A panel discussion of dealers will be held later that morning as well.
Group rates are available for those who attend.