WALNUT, Calif. — Zhongce Rubber Group Co. Ltd. has promoted Craige McFerrin to vice president of sales for the Arisun truck tire brand at its ZC Rubber Americas Inc. subsidiary.
Mr. McFerrin previously was East U.S sales manager with ZC America for the past few years, responsible for the growth of the Arisun brand. He has more than 37 years' experience in commercial tire sales.
ZC American General Manager Allen Chen said Mr. McFerrin will be in charge of expanding Arisun's market share in the U.S market.
Walnut-based ZC Rubber launched the Arisun brand in 2012 as a premium brand to complement the company's Chao Yang and West Lake brands.
ZC Rubber said it will support its growth aspirations by building the range of Arisun tires to meet specific truck requirements in local market by improving fuel economy and increasing energy efficiency. The company sources the brand from plants in China and Thailand.
The company is developing a cloud-based "smart tire system" for truck owners and trucking fleets dubbed "Arisun Smart Tire System." ZC Rubber showed a prototype of the system at the most recent Specialty Equipment Market Association (SEMA) Show in Las Vegas.