Coker inks sponsorship deal with Mecum Auctions

WALWORTH, Wis. — Mecum Auction Inc., the world's largest collector-car auction company, has struck a tire and wheel sponsorship deal with Coker Tire Co. covering Mecum's complete 2018 schedule of auctions across the U.S.

Kicking off with this weekend's 10-day, 3,200-car auction at Osceola Heritage Park in Kissimmee, Fla., the deal provides Coker with on-site booth displays at each of the 18 stops along the 2018 Mecum schedule, commercial spots and dedicated air time during television coverage of the auctions.

"Partnering with Mecum Auctions will serve as a testament to not only our love of classic vehicles but also our focus on getting the period-correct details that add value to these incredible cars," Coker Tire President and COO Wade Kawasaki said.

Mr. Kawasaki lauded Mecum Auctions President Dana Mecum and his team for having built an "incredible presence with their auctions both at the local and national level," and said Mecum's "appreciation for preserved and restored classics makes this relationship a perfect fit."

Mr. Mecum said the agreement aligns with his company's mission of partnering with the best brands that offer the greatest products for collector cars.

"Coker Tire's extensive history as a leader in this market makes them an ideal brand to team with," he said. "Providing them with first-hand access to the collectors, enthusiasts and industry influencers that attend our events is an essential component to this new relationship."

Coker Tire and Mecum staff will choose vehicles at every auction to represent the brand on display, and Coker Tire will share some of its favorite vehicles from each event via social media and post-sale media coverage.

Nearly every Mecum car auction will be broadcast on NBCSN in most markets. For the full auction schedule and to learn more about Mecum Auctions, visit mecum.com.

Established by Mr. Mecum in 1988, Mecum Auctions remains a family-run company specializing in the sale of collector cars, offering more than 20,000 lots per year and averaging more than one auction each month.

The next three Mecum auctions will take place in Las Vegas, Jan. 23-27, Los Angeles, Feb. 16-17, and Kansas City, Mo., March 16-17.