WALWORTH, Wis. — Mecum Auction Inc., the world's largest collector-car auction company, has struck a tire and wheel sponsorship deal with Coker Tire Co. covering Mecum's complete 2018 schedule of auctions across the U.S.
Kicking off with this weekend's 10-day, 3,200-car auction at Osceola Heritage Park in Kissimmee, Fla., the deal provides Coker with on-site booth displays at each of the 18 stops along the 2018 Mecum schedule, commercial spots and dedicated air time during television coverage of the auctions.
"Partnering with Mecum Auctions will serve as a testament to not only our love of classic vehicles but also our focus on getting the period-correct details that add value to these incredible cars," Coker Tire President and COO Wade Kawasaki said.
Mr. Kawasaki lauded Mecum Auctions President Dana Mecum and his team for having built an "incredible presence with their auctions both at the local and national level," and said Mecum's "appreciation for preserved and restored classics makes this relationship a perfect fit."
Mr. Mecum said the agreement aligns with his company's mission of partnering with the best brands that offer the greatest products for collector cars.