PORT WASHINGTON, N.Y. — Global information company NPD Group Inc. has appointed Nathan Shipley executive director/industry analyst for the firm's automotive aftermarket business.
Mr. Shipley has 15 years of experience in market research, working closely with both point-of-sale and consumer information, according to NPD.
Dawn Zieren, president of NPD's automotive aftermarket practice, said Mr. Shipley has an extensive knowledge of the aftermarket business and has built up client relationships over the years.
"His in-depth understanding of aftermarket trends and the surrounding macro-environment makes him a valuable asset to our automotive clients and retail partners striving to move the market forward," Ms. Zieren said.
Throughout the last year, Mr. Shipley served as director/industry analyst for NPD, providing industry insights on key trends and future growth opportunities.
Prior to that, he was director of Client Development, beginning in 2010.
Mr. Shipley began his career as an NPD account manager, and also spent three years at Nielsen, working as part of the client development team.
Mr. Shipley said new technologies, a revamped shopping experience and changing consumer behavior have affected retail overall, affecting the aftermarket industry as well.
"At NPD, we are equipped to take a deep dive into these high-level trends and translate what that means for our aftermarket industry, to see the full scope and stay ahead of the curve," Mr. Shipley said.