BETHESDA, Md. — The Auto Care Association (ACA) has promoted Joe Register to vice president, emerging technologies, where he will be instrumental in changing the association's profile in setting vehicle technology standards by working with industry standards-setting organizations.
Mr. Register joined the ACA's technology department in 2016, serving as director, technology solutions, where he was instrumental in the development of auto care standards, such as iShop and Internet Parts Ordering (IPO), according to the association.
The emerging technologies team, as part of the technology department, focuses on identifying potential opportunities and threats that recent vehicle technology innovations, such as Advanced Driver Assist Systems (ADAS), adaptive lighting technologies, adaptive cruise control, automated braking, automated parking, blind-spot detection, crash avoidance and embedded software systems, may present to the auto care industry, and works with ACA members and the aftermarket community to address these issues.
"With emerging vehicle technologies increasingly becoming the critical issue for our members and the auto care industry, Joe brings tremendous insight and expertise to the association that is resulting in the development of real solutions for not only auto care professionals, but everyday consumers," said Bill Hanvey, ACA president and CEO. "The solutions that Joe and our emerging technologies team are developing are driving our industry forward by ensuring auto care professionals have access to, and can take advantage of, emerging vehicle technologies."