LEESBURG, Va. — The Automotive Training Managers Council (ATMC) has changed its name to the ASE Training Managers Council to solidify the entity's affiliation with the ASE and leverage consumer awareness with the ASE.
"The core mission of ATMC remains the same," ATMC President Dave Milne said. "We have created a non-competitive environment in which training managers from the auto, truck and collision industries, from both OEMs and the aftermarket, can network with one another, using their collective knowledge to develop solutions to shared training challenges."
The ATMC will continue to administer the continuing education training provider accreditation program. Training providers who successfully complete, or have completed, the Continuing Automotive Service Education (CASE) evaluation process will now be known as ASE Accredited Training Providers.
The council also will continue to host the annual ATMC Conference — planned this year for April 11-13 in Atlanta — as well as the ATMC National Excellence in Training Awards given each November in Las Vegas.
The name change was made by unanimous vote of the ATMC board of directors to take advantage of the high brand awareness of ASE among consumer, industry and education audiences.
New logos supporting the name change are available to ATMC members or accredited training providers, and can be obtained by contacting ATMC at [email protected] or 703-669-6617.
The ATMC was founded in 1984 to promote the advancement of training and professional development within the transportation service industry.