Prices going up on select Falken-brand tires

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc. (SRNA) is raising prices on a limited number of Falken-brand consumer and commercial products in order to "properly position these tire lines in the marketplace."

The increases, effective Jan. 1, are:

• Sincera SN250 A/S passenger and Wildpeak A/T3 light truck — 3 percent; and
• RI130, RI150, RI151, BI830 and BI850 truck tires — 5 percent.

SRNA said these "modest" price increases will reflect the value of the Falken brand more appropriately.

The Rancho Cucamonga-based company last raised prices in February 2017, increasing prices on all Falken- and Ohtsu-brand passenger, light and medium truck tires by 5 percent on a weighted average.