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December 29, 2017 01:00 AM

Prices going up on select Falken-brand tires

Tire Business Staff
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    RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc. (SRNA) is raising prices on a limited number of Falken-brand consumer and commercial products in order to "properly position these tire lines in the marketplace."

    The increases, effective Jan. 1, are:

    • Sincera SN250 A/S passenger and Wildpeak A/T3 light truck — 3 percent; and
    • RI130, RI150, RI151, BI830 and BI850 truck tires — 5 percent.

    SRNA said these "modest" price increases will reflect the value of the Falken brand more appropriately.

    The Rancho Cucamonga-based company last raised prices in February 2017, increasing prices on all Falken- and Ohtsu-brand passenger, light and medium truck tires by 5 percent on a weighted average.

     

     

     

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