DieHard-brand products coming to Amazon

HOFFMAN ESTATES, Ill. — Sears Holdings Corp. is taking its DieHard-branded products — including passenger tires — to Amazon.com.

As of Dec. 14, DieHard-branded jump starters, battery chargers and maintainers are available for purchase at Amazon.com/diehard. Passenger tires and automotive batteries will be added in early 2018, according to Sears.

"DieHard is America's most trusted and preferred automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings.

"As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com."

DieHard products available on Amazon include an assortment of portable power products, such as the DieHard compact lithium jump starter + phone charger, which can top off a phone's charge and jump start a 6-cylinder engine.

Other items include a selection of compact shelf chargers and high-powered wheel chargers, such as the Wi-Fi enabled DieHard smart charger and maintainer, which allow users to check and charge their battery from a smart device.

In early 2018, Sears expects to offer its DieHard Silver Touring All-Season tires on Amazon as well. The tire's features include:

• Nylon Belt Edge Layers, which increase steering response and cornering.

• Tension Control Technology, which optimizes ground contact and distributes pressure for better braking and less wear.

• Cross-Angle Sipes, which create biting edges for better traction in wet/wintry conditions.

• Tire Profile Optimization, which enhances performance by uniformly expanding the center and shoulder region of the contact area.

• Advanced Carbon Tread Compound, which promotes long, healthy tire life.

• 70,000-Mile Limited Warranty, which provides lasting customer satisfaction.

Other items coming soon to Amazon are DieHard Advanced Gold Absorbed Glass Mat (AGM) batteries, non-spillable batteries designed to perform during severe weather such as snow, extreme cold, sleet, rain and heat.

Sears said the batteries also are designed to power vehicles that draw more energy for start/stop ignitions and accessories, such as onboard DVD, navigation systems, and back-up cameras.

For more information about the full line of DieHard products visit DieHard.com.