HOFFMAN ESTATES, Ill. — Sears Holdings Corp. is taking its DieHard-branded products — including passenger tires — to Amazon.com.
As of Dec. 14, DieHard-branded jump starters, battery chargers and maintainers are available for purchase at Amazon.com/diehard. Passenger tires and automotive batteries will be added in early 2018, according to Sears.
"DieHard is America's most trusted and preferred automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings.
"As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com."
DieHard products available on Amazon include an assortment of portable power products, such as the DieHard compact lithium jump starter + phone charger, which can top off a phone's charge and jump start a 6-cylinder engine.