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December 11, 2017 01:00 AM

Yokohama nombrado patrocinador principal del Sonora Rally 2018

Tire Business Staff
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    SANTA ANA, Calif. — Yokohama Tire Corp. será el patrocinador principal del Yokohama Sonora Rally 2018, un “rally todoterreno extremo” programado para el desierto de Sonora, México del 19 al 24 de marzo.

    El Sonora Rally 2018, la cuarta vuelta del evento, está modelado con base en el Dakar Rally, de acuerdo con Darren Skilton, director del Sonora Rally.

    “Si se ha preguntado alguna vez cómo es Dakar, el Sonora Rally está diseñado para darle una probada”, dijo el Sr. Skilton. “Es por esto que nos emociona colaborar con Yokohama Tire. Ellos tienen un largo historial de participación en eventos todoterreno y llevarán su pasión y experiencia para ayudar a crecer el deporte del rally a campo traviesa en Norteamérica”.

     

    (LinkedIn photo)

    Fardad Niknam

    El rally de 2017 cubrió apenas 575 millas de terreno desértico en más de cuatro días de competencia.

    “El Sonora Rally se está convirtiendo rápidamente en uno de los eventos de rally todoterreno principales y más desafiantes de Norteamérica”, dijo Fardad Niknam, director de desarrollo de segmentos de Yokohama Tire, quien lo llamó el evento perfecto para destacar la línea de neumáticos todoterreno Geolandar del fabricante de neumáticos, especialmente el neumático para terreno lodoso Geolandar M/T G003.

     

    Yokohama patrocina muchas carreras todoterreno, incluyendo la NORRA Mexican 1000, dijo la compañía.

    Además, es el neumático oficial de Horsepower Adventures y el neumático oficial de Porsche GT3 Cup Challenge USA por Yokohama y la Ultra 94 Porsche GT3 Cup Challenge Canada por Yokohama.

    Related Articles
    Yokohama named title sponsor of 2018 Sonora Rally
    Yokohama named title sponsor of 2018 Sonora Rally
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