Crain News Service report
STUTTGART, Germany — Daimler A.G. is looking to new horizons, like South America, for its new Mercedes-Benz X class pickup truck.
The company is hoping it will be a game-changer for its light commercial vehicles division — especially in regions where the maker doesn't normally see big sales —and that the X-Class will give the business a more diversified sales footprint by entering the booming global segment of midsize pickups.
Mercedes-Benz Vans boss Volker Mornhinweg said pickup trucks are moving upmarket, just like SUVs have done. “SUVs are elegant lifestyle products with a high-quality finish to them. Not every customer takes them into the wilderness anymore. We believe pickups could go in a similar direction,” he recently told Automotive News Europe.