SANTA ANA, Calif. — Yokohama Tire Corp. will be the title sponsor of the 2018 Yokohama Sonora Rally, a “hardcore off-road rally” scheduled for Mexico's Sonora desert March 19-24.
The 2018 Sonora Rally — the fourth running of the event — is modeled after the Dakar Rally, according to Darren Skilton, Sonora Rally director.
“If you've ever wondered what Dakar is like, the Sonora Rally is designed to give you a taste,” Mr. Skilton said. “That's why we're excited to partner with Yokohama Tire. They have a long history of involvement in off-road events and will bring their passion and expertise to help grow the sport of cross-country rally in North America.”