LAGRANGE, Ga. — Sentury Tire North America L.L.C. is field-testing a subscription service for retailing tires, called AvanTech Tires L.L.C., in selected markets throughout the U.S. Southeast.
Sentury Tire, the LaGrange-based subsidiary of China's Qingdao Sentury Tire Co. Ltd., is limiting the service, which bundles new tires with installation, a vehicle alignment check, road-hazard coverage and free inspections for a monthly fee, to its AvanTech brand, which was developed specifically for this service.
Sentury said the monthly fees are based on the tire size and the subscriber's annual mileage estimate. The fees start at $17.95 a month. Once approved, the subscriber schedules an appointment with the nearest convenient service point for the installation.
The initial cost is the first and last month's subscription fee plus tax, Sentury said, with a minimum contract length of four months and an annual mileage limit of 30,000 miles.
The subscription calls for the motorist to schedule service checkups twice a year; "not-so-fresh" tires will be replaced at no extra cost, roadside assistance included, according to the terms of the service.