COLOGNE, Germany — The European tire industry should not fear the future, despite current stagnation in demand in the main replacement markets, the chairman of Germany's BRV tire trade association said recently.
"As long as primary mobility takes place with vehicles, the market for tires/wheels is secure," Stephan Helm said at a press conference hosted by the organizers of next year's inaugural Tire Cologne tire trade expo.
"Alternative drive types for motorized vehicles have also not changed anything," Mr. Helm said. "There is a continuing need for products and services revolving around tires and chassis technology."
The BRV chair went on to highlight the changing requirements for both tires and know-how in the workshops. These, for example, included issues around the latest technical guidelines for mounting truck tires.