LAS VEGAS — The Automotive Maintenance & Repair Association (AMRA) has a lofty vision for the future: A world where every motorist trusts the auto maintenance and repair industry.
"It is aspirational? Certainly. Can we accomplish it? We think we can. We know we can," said AMRA Chairman Al Wheeler during the group's general membership meeting in Las Vegas, Oct. 30, which marked the organization's 25th anniversary.
AMRA was organized in 1992 to address the negative publicity and overall consumer skepticism regarding the honesty of auto repair shops due to a few unscrupulous operators.
During the meeting, AMRA unveiled a new mission statement: "Dedicated to equipping the automotive maintenance and repair industry with standards that build trusted relationships with motorists."
The new mission statement is a clarification of what AMRA's mission has been for a quarter-century: providing consumer communication programs and business training through its Motorist Assurance Program (MAP), MAP Participating Facility Program and its MAP-Qualified Technician Program.
AMRA touts itself as an alliance of automotive professionals responsible for standards that deliver peace of mind.
Members are working on "a common objective that is to improve the customer's experience and to build trust. That continues to be our one future, an environment that fosters trust through consistent daily interactions with consumers that really make a difference in how we're looked at as an industry and how your businesses is looked at," Mr. Wheeler said.
"Working together we will change the face of the industry. We will change the opinion that people have of our businesses, without a doubt."