BETHESDA, Md. — The Auto Care Association (ACA) will host a webinar Dec. 1 at 11 a.m. EST, focusing on the topic of mystery shopping and the benefits it can bring across the auto care supply chain.
Mystery shopping is a technique employed internally by companies or through market research companies to measure quality of service, the ACA said.
Carl Phillips, vice president of sales and marketing for Mystery Shopper Services, will present the hour-long webinar, the ACA said.
"Mystery Shopper Services is a proven leader in guest service management and service culture development, with 60 years of combined experience in the mystery shopping industry," it said.
The population of older light vehicles on the road is growing, and so is the number of customers looking for auto repair online, according to the ACA.
"There exists a unique opportunity for businesses in the auto care industry to improve their sales, customer experience and customer loyalty by exploring the invaluable insights provided through mystery shopping research," the association said.
Sales, marketing and category management personnel will find the webinar especially useful, it said.
Mystery Shopper Services is a division of Business Evaluation Services.
For more information about the webinar, contact Stacey Miller, ACA director of communications, at [email protected].