Martins Industries revamps corporate look, colors

LAS VEGAS — Tire-handling equipment maker Martins Industries has revised its corporate colors and packaging to help increase recognition of its products as it expands into new markets worldwide.

"Our aim was to match how we look to our values and the users we serve," Martins Industries President and Founder Martin Depelteau said. "A clean, modern and highly professional brand image serves as the ideal complement to the high-quality products that Martins Industries manufactures."

The new colors are orange, grey and black, a change from the blue and grey used previously.

The new brand colors will be applied to everything from products and packaging, to marketing and promotional materials, the Farnham, Quebec-based company said. This helps to create a stronger brand image that allows customers to recognize Martins Industries products more easily.

The new look debuted at the recent SEMA Show in Las Vegas.

The company recently established a sales office/distribution center in in Tilburg, Netherlands, as a first step toward market growth throughout the Europe. The 25,000-sq.ft. center is close to three key European ports, Rotterdam, Netherlands; Anvers, Belgium; and Hamburg, Germany, Martins said, allowing it to offer 24-hour delivery to key customers.

Martins Industries designs and makes equipment to store, handle, inflate and display tires and wheels.

Among new products the company has released lately are:

• A handheld automatic digital tire inflator designed to enhance the mobility and productivity of its users. The inflator can be used for car, truck, tractor, military vehicle and airplane tires and is designed to lasts for up to 500 inflation cycles on one battery charge.
• A solid steel tire display unit for passenger and SUV tires, designed with modern contours and and finished with powder-coated paint for longevity. Customizable to cusomter specs.