GREENVILLE, S.C. — Versatility and creature comforts were among the common features in the winning future pick-up truck designs in the 2018 Michelin Challenge Design.
The 2018 challenge — "Mobility/Utility/Flexibility — Designing for the Next Global Revolution" — attracted more than 1,200 entries from individuals and teams of designers from 73 nations. The jury selected three winning designs, seven additional finalists and eight honorable mentions from among the entries.
According to Thom Roach, vice president of original-equipment marketing for Michelin North America Inc., jurors were intrigued by how designers saw the opportunity for "open-bedded" vehicles to meet the needs in their respective countries or regions.
"Given the surprising growth in SUV and CUV categories around the world, it will be very interesting to see if pick-ups and open-bedded vehicles also grow well beyond the traditional markets," he said noting that companies such as Mercedes Benz, Hyundai or Peugeot/Citroen have entered this market or announced their intention to do so.
Jury Chairman Stewart Reed of Art Center College of Design in California, said the consensus among the jurors was that there's a "massive future for what we call the pick-up truck," especially considering that this vehicle type is "viewed a little differently all over the world…."
Josh Sandrock, a student at San Diego's Transportation Design at Art Center College of Design, was the overall winner for his "Volkswagen Type 10 Pick Up," which proposes the use of a modular pod system that allows the truck bed to be changed meet the needs of its desired use, from a standard truck bed to an enclosed freight style cargo container.