LAS VEGAS — Internationally active tire distributor Zafco International is adding passenger and light truck tires to the Amstrong brand it resurrected two years ago with a range of radial truck and bus tires.
The launch covers a pair of "Blu-Trac" passenger and three "Tru-Trac" light truck tires, the company disclosed at the Specialty Equipment Market Association Show (SEMA) in Las Vegas.
Dubai, United Arab Emirates-based Zafco acquired the global rights to the Armstrong brand in 2012 from Pirelli Tyre S.p.A., which had owned it since buying Armstrong Rubber Co. in 1988.
Armstrong Tire Co., a Miami-based sales subsidiary of Zafco, is handling the launch, which will be concentrated initially in North America but which will extend to Europe as well, according to Carl Casalbore, who's been heading up the Miami company since 2015.
The brand is being launched as "Tier 2 ½" product, Mr. Casalbore said, indicating the range will be priced between Tier 2 and 3 products but will offer quality comparable to higher range products.