LAS VEGAS — The Specialty Equipment Market Association (SEMA) has selected Cooper Tire & Rubber Co.'s Evolution H/T all-season highway light truck/SUV tire as the best new tire/related product at the 2017 SEMA Show.
The Cooper tire — part of the tire maker's new Evolution "mid-tier" price point tire line — won out over a pair of General Tire-branded products, the G-Max RS and AS 05 — SEMA announced at the New Product Awards Breakfast Oct. 31.
Cooper launched the Evolution H/T in May as replacement for the Discoverer H/T, saying it offers "outstanding" grip, stability and comfort. The line covers 28 tire sizes to meet the needs of crossover vehicles, sport utility vehicles and light duty pickup trucks.
Among the tire's features are StabilEdge, a technology for "enhanced" handling and dry tracking stability, and 3D Micro-Gauge to maintain wet traction and superior handling. The tire carries a 60,000-mile treadwear warranty.
The Evolution H/T soon will be joined by the Evolution Tour and Evolution Winter tires, designed to offer consumers the performance, handling and durability synonymous with Cooper at a mid-tier price point in the Cooper portfolio.