LAS VEGAS — Tireco Inc. will feature its Milestar brand at this year's Specialty Equipment Market Association (SEMA) Show in Las Vegas, where the firm will have a trio of Milestar-shod customized vehicles on display.
Private and import brand distributor Tireco earlier this year designated Milestar, a brand it launched in 2011, as its flagship brand, and one that could be among the biggest Tier 3 brands in the U.S.
The display vehicles each will represent a specific enthusiast segment that Tireco is supporting with its expanded product offering. As such, the company said that each will be modified to complement the category that it represents, such as muscle cars or all-terrain vehicles.
In addition, Tireco will be unveiling new tread designs, and expanded size ranges, for its other popular brands, such as Nankang and WestLake, along with new designs in its Forte and Sendel wheel lines.
Tireco said its presence this year at SEMA, in the South Hall of Las Vegas Convention Center, will be its largest ever.
Gardena, Calif.-based Tireco is the exclusive distributor of the Nankang brand in North America and the WestLake brand in the U.S. It also distributes the Geostar, Geotrac and Nanco tire brands.