KANSAS CITY, Mo. — MOMO Automotive Group, known to North American consumers principally for its wheel and/or steering wheel products, is bringing a line of performance-oriented Momo-brand tires to North America.
Launched in Europe in 2012, the tire line covers passenger cars, light trucks and SUVs. MOMO has set up a sales office in Irvine, Calif., to oversee the launch and distribution strategy and hired Gianluca Grioni, a tire executive with more than 20 years of industry experience — including several years with Pirelli Tire L.L.C. — to head up the new business.
MOMO Automotive, a business unit of Cisneros Corp., is a sister company of Weld Racing L.L.C., which Cisneros acquired in January in what it said at that time was a move to create a global portfolio of "storied high-performance brands" and product lines.
MOMO will display its line of tires — which comprises a dozen all-season, winter and summer patterns — on the Weld booth at the upcoming Specialty Equipment Market Association Show in Las Vegas.