POWAY, Calif. — Mitchell Repair Information Co. L.L.C. has added a feature to its Mitchell 1 SocialCRM auto repair marketing services to help make auto repair businesses more visible online when customers search for auto repair.
LocalSearch is an optional add-on service that complements SocialCRM by assisting shops in building their brand and boosting their selling and marketing opportunities, the company said.
- Professional business website — SocialCRM can build an optimized website as a key component of the shop's marketing strategy to present a professional first impression and maximize internet search opportunities, the company said.
- Tracking and reporting on how consumers navigate and interact with a website to identify trends in behaviors or interests that can help shop owners manage and market their businesses.
- Call tracking that uses local phone numbers for tracking so shops can evaluate and compare phone traffic from marketing campaigns, monitor keyword searches and listen to recorded calls to gain insight as to what's working for the business.
- Additional reviews so shops can boost their internet visibility and reputation online by generating more Google, Facebook and Yelp reviews. These reviews supplement the verified SureCritic reviews offered with the SocialCRM service and helps the shop show up more favorably in internet search results, the company said.
In early 2018, the SocialCRM service will expand the LocalSearch offering with an option to add paid online ads via Google AdWords to the other LocalSearch features. The SocialCRM team will handle every step of the process, from creating ads to managing the AdWords budget, extensive reporting and ongoing support, the company said.
Mitchell 1 said its SocialCRM helps auto repair shops retain existing customers with automated service reminders, thank-you notes and targeted e-mail promotions as well as attract new customers through verified reviews and increased internet visibility.
For more information, visit mitchell1.com.