PALM BEACH GARDENS, Fla. — Midas International Corp. is launching a #1Tire1Meal initiative in which it pledges to donate one meal to Feeding America for each tire installed in its franchisees' stores through Dec. 31.
In addition, to help spread the word, the company said it will donate one meal when someone posts a photo of a tire to Facebook, Instagram or Twitter using the #1Tire1Meal hashtag.
The tire-focused outreach is an extension of Midas' Drive Out Hunger program, which, since November 2014, has provided more than 1 million meals as a result of donations by the company, as well as through "food-raising" efforts by franchisees, their employees and customers, the TBC Corp. subsidiary said.
Midas said it guarantees a minimum donation of $150,000 to Feeding America and member food banks from June 1 through May 31, 2018.