By Stephen Downer, Special to Tire Business
MEXICO CITY — When Nitin Mantri was appointed CEO of Alliance Tire Group (ATG) in spring 2017, having joined the Mumbai, India-headquartered company as CEO designate in February, ATG's public relations team quoted him as saying that “our ambition is to become a $1 billion company by 2020.”
It's clear Latin America will play an important part in the off-highway tire maker's growth plans. “We want to concentrate on Latin America. This is why we created the Latin America (unit),” Mr. Mantri said during a mid-September visit to Mexico.
Having earned most of its income in Europe — particularly in Germany, the U.K., Spain, Italy and France — and in the United States previously, ATG is seeking to bolster not only its share of the Latin American market, including Mexico, but also of emerging markets in Asia and elsewhere.
“In Latin America, we are growing significantly — faster even than the market,” Mr. Mantri told Tire Business in an exclusive interview. “Mexico is doing well,” he said. So were ATG operations in Brazil, Argentina, Ecuador and Chile.
“Right now,” he said, “we have good tires, good marketing, good leadership and a really good sales team in the field.”
Fernando Ramirez is ATG's sales manager for Mexico and Central America.