Barcode label maker FineLine acquires Data2

NORCROSS, Ga.— Tire barcode label maker FineLine Technologies Inc. has acquired Data2 Corp., a St. Louis-based global service bureau provider of barcode and RFID tags and labels.

The purchase price was not disclosed.

FineLine said the move was part of a program to expand its portfolio to include advanced barcoding and RFID-enabling technologies for hard-to-tag products in the retail and other industrial supply chains.

"The acquisition of Data2 furthers our strategy of becoming the world's premier barcode and RFID tag and label service bureau," FineLine Chairman and CEO George Hoffman said.

"In addition to obtaining Data2's hard-to-tag RFID and barcode-ticketing technology, FineLine will make use of the business's existing market penetration to deliver our FASTtrak online ordering and fulfillment solution to new market sectors."

Mr. Hoffman said FASTtrak delivers retail tickets, RFID and barcode labels to customers faster than any other service in the industry, allowing retail customers to manage their global supply chains more effectively.

"With the Data2 acquisition, FASTtrak now becomes available to a broader range of industrial markets, including the tires, health care, library and electronics segments," Mr. Hoffman said.

Data2 provides tire manufacturing-, jewelry-, watch- and eyewear-tagging logistics with RFID and barcode tags.

Data2 CEO Jack M. Delo said FineLine shares similar values and goals with Data2.

"Together, we offer businesses worldwide, across a host of industries, barcode and RFID ticketing solutions that help streamline their supply chains," he said.