COLORADO SPRINGS, Colo. — Bridgestone Americas Inc. has forged a partnership with the U.S. Skating Association, securing the naming rights to the U.S. event of the International Skating Union's Grand Prix of Figure Skating Series.
The event, to be held Nov. 24-26 at the Lake Placid Olympic Center in Lake Placid, N.Y., will be known as Bridgestone Skate America.
Bridgestone Corp., parent of Bridgestone Americas, is a Worldwide Olympic Partner. According to Bridgestone, the agreement covers the 2017-18 U.S. figure skating season.
Bridgestone Skate America will feature 60 of the top skaters from around the world, headlined by defending U.S. champions Nathan Chen (men's), Karen Chen (ladies'), Haven Denney and Brandon Frazier (pairs') and Maia and Alex Shibutani (ice dance).
Others expected to compete include 2014 Olympic bronze medalist (team) and 2016 World silver medalist Ashely Wagner, marking her fourth time in the event.
Bridgestone also is a partner of the U.S. Olympic Committee and U.S. Paralympics through 2024. The firm became the first founding partner of the Olympic Channel in August 2016, signing a four-year agreement to support the digital platform.