GREENVILLE, S.C. — "Concours d'Elegance 2050 – Future Classic" will be the theme of the 2018 Michelin Challenge Design, a competition that's designed to encourage and recognize young designers.
The theme for the 2018 competition challenges designers "to leap into the future and then reflect on important shifts in transportation design that will create a new generation of classic vehicles," Michelin North America Inc. said.
"Autonomous and semi-autonomous vehicles, new markets, powertrains and technologies provide designers with tremendous opportunities for creating imaginative designs that will become new milestones in the historic arc of mobility design," Thom Roach, Michelin's vice president of OE marketing, said.
Designers are encouraged to envision a prestigious mobility festival in the year 2050 that celebrates classic vehicles from the year 2025. These vehicles will represent an important era, a defining time in the history of mobility and automotive design that addresses dramatic changes in mobility models, technologies and social needs, Michelin said.
Since its inception in 2001, the competition has drawn more than 12,000 entrants from 126 countries.
Entries opened on Sept. 18 and close on March 1. Winners will be recognized at the 2018 Movin'On. Michelin's sustainable mobility global event May 30-June 2 in Montreal.
Michelin will announce the winners of the current Challenge Design competition — for the next generation of light commercial vehicles — in October.
For more details, go to: michelinchallengedesign.com.