Goodyear promotes Dwyer, Dauberman

AKRON — Goodyear has made two leadership changes in its consumer business division, promoting Mike Dwyer to chief marketing officer and Mike Dauberman to chief digital officer.

The appointments are effective immediately. Both will report to Scott Rogers, who recently was named president, North America Consumer.

Goodyear said Mr. Dwyer will be responsible for brand, product and retail/shopper marketing; interactive/e-commerce; market research; and Goodyear Racing.

Mr. Dwyer joined Goodyear in 2014 as marketing director for its North America consumer business, where he was instrumental in extending Goodyear's relationship with college football and establishing the Goodyear Cotton Bowl Classic.

Mr. Dwyer later became global head of brand marketing. Before joining Goodyear, he worked for Unilever N.V., driving growth in brands across multiple consumer product categories.

Goodyear said Mr. Dauberman will focus on continuing to strengthen Goodyear's connected business model to enable the company and its customers to win in a rapidly changing environment. The company said he will focus will be identifying new initiatives to accelerate Goodyear's consumer business and leading a Digital Center of Excellence for the region.

Mr. Dauberman joined Goodyear in 2011 and was previously senior director, Marketing & Interactive. There, Mr. Dauberman built the digital and interactive team. He helped to launch the tire maker's e-commerce strategy.

Before joining Goodyear, Mr. Dauberman worked for Norwegian Cruise Line, leading interactive and consumer relationship management (CRM) initiatives, as well as Travelocity, an online travel retailer.

"I have enormous confidence in both Mike Dwyer and Mike Dauberman. They will excel in their new roles and help us continue to drive growth in the consumer business for Goodyear and its customers," Mr. Rogers said.