Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
September 15, 2017 02:00 AM

BF Goodrich extends sponsorship of desert racing

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    GREENVILLE, S.C. — Michelin North America Inc.'s BF Goodrich brand has signed a multi-year agreement to extend its partnership with SCORE International desert racing.

    BF Goodrich tires will remain the official tire of SCORE International and the SCORE World Desert Championship. In addition, BF Goodrich will be the title sponsor of this year's SCORE Baja 1000, the 50th anniversary of what organizers say is the world's greatest desert race.

    BF Goodrich also will be the No. 1 sponsor of the 2018 SCORE Baja 500.

    "BF Goodrich's position as a leader in the off-road culture and desert-racing discipline is a result of the commitment to product development in Baja and the right partnerships that have enabled that success," said Chris Baker, motorsports director of BF Goodrich and Michelin North America.

    Mr. Baker said the company's commitment to motorsports, is critical to its brand. "... SCORE has fostered a competitive environment that allows brands like ours to learn and prove our capabilities."

    Since 1976, BF Goodrich said it has more overall and class wins in SCORE Baja racing than any other tire manufacturer, claiming the overall win for more than 70 percent of these races.

    "SCORE International and BFGoodrich Tires have enjoyed an outstanding partnership for the past 40-plus years," said Roger Norman, president of SCORE International.

    "This new agreement... demonstrates BFGoodrich Tires' continued commitment to supporting and growing SCORE International and the desert-racing global base of fans and participants."

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Canada court rules for Michelin in tire trademark case
    2
    Grupo Tersa's Rodrigo Valle Hernandez dies at 69
    3
    Tire Business ranks the Top 75 Tire Makers of 2023
    4
    Michelin to roll out tires with recycled plastics by 2024
    5
    Hankook upending tire design paradigms with i-Flex airless tire
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION