NASHVILLE, Tenn. — Bridgestone Americas Inc. is introducing a "next-generation" Firestone-brand winter tire, the Winterforce 2 tire for cars and minivans and Winterforce 2UV tire for crossovers, SUVs and pickup trucks.
The Firestone Winterforce 2 and Winterforce 2UV tires feature a cold-weather compound for better grip in wintry conditions, the company said.
"The Winterforce 2 and Winterforce 2UV tires are a great choice for practical-minded drivers looking for dependable winter performance season after season," said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations.
"We focused on taking our legendary Firestone Winterforce offering to the next level. The result is an affordable, long-lasting, next-generation line of tires that dig into snow and slush and offer reliable grip in winter driving conditions."
Certified with the indusry's 3-Peak Mountain Snowflake designation, the Firestone Winterforce 2 and Winterforce 2UV tires feature a redesigned, full-depth tread pattern and open shoulder slots for increased snow performance.
Every tire in the Firestone Winterforce tire line is studdable.
The Firestone Winterforce 2UV tire offers 14-percent more coverage of crossovers, SUVs and pickup trucks than its predecessor, the company said.
The tires are available in 52 sizes.
For more information, visit FirestoneTire.com.