CORONA, Calif. — Wholesaler Tire's Warehouse Inc. (TWI) will host a gathering of Tire One program dealers Nov. 1-2 at the Las Vegas Mirage Hotel & Casino during the Specialty Equipment Market Association (SEMA) Show.
The two-day event is for those enrolled in TWI's Tire One dealer marketing program, which TWI initiated in partnership with U.S. AutoForce in 2015.
The third annual gathering will include a business meeting with trade show and reception on Nov. 1 followed by a banquet, tradeshow and blackjack-style tournament on Nov. 2.
TWI said it has 126 Tire One dealers, including 14 in Arizona, operating 155 outlets. The program has 18 new enrollees so far this year.
"We want to keep our customers engaged in the value of TWI," said Ken Hsu, vice president, marketing. "Special events like this complement the already strong marketing programs that are designed to help enhance our customers' businesses."
The blackjack-style tournament allows Tire One dealers to compete to win one of three prizes: $1,000, $3,000, or a customized 2017 Jeep Wrangler Sport courtesy of Falken Tire Corp.
The Jeep boasts a 3-inch lift and is outfitted with a set of Falken Wildpeak AT3W 35-inch all-terrain tires. Multiple tuning partners have donated parts and accessories to this build, which totals over $40,000 in value including the vehicle.
To further support the event, TWI is offering Tire One dealers chances to earn "bust cards" through various promotions during the third quarter. Bust cards give dealers an advantage to stay in the tournament and increase their odds of winning a prize.
To learn more about becoming a Tire's Warehouse Tire One dealer, visit tireswarehouse.net/tireone.