FRANKFURT, Germany — China's Zhongce Rubber Group has established a branch office in Frankfurt, Zhongce Europe G.m.b.H., to increase its presence in the region.
ZC Rubber said the Frankfurt office would adopt a "local mentality" and enhance its services in the European region with a view to increasing market-share.
ZC, mostly known through its brands Westlake and Goodride in Europe, said it would increase services locally, particularly in cooperation with OEMs.
The German subsidiary is ZC Rubber's fourth overseas branch, after Thailand, Brazil and the U.S.
ZC Rubber said it chose Germany as the location for the office as it is considered the "main economic power in Europe."
"What's more, it has the strictest standards for tires, which will be a benefit if a brand is proved to be good in the German market," the company added.
"In the near future, we are preparing to launch more new product series to meet market-oriented demands. ZC Rubber will try the best to differentiate from other Chinese competitors," the company concluded.