FARMINGTON HILLS, Mich. — Ride Control L.L.C.'s Gabriel brand has introduced a series of informational training materials on its website.
Videos, technical bulletins, online catalogs and frequently asked questions (FAQs) for both light and heavy-duty vehicles serve as an expansion of Gabriel's Answerman offerings.
"We are dedicated to keeping our customers educated about our products," said Jonathon Gore, director of marketing at Gabriel North America. "By expanding our Answerman page to a full menu of resources and training options, we strive to provide as much education as possible."
The navigation menu is divided to clearly indentify items dedicated to light-vehicle training and heavy-duty training. Each section includes a series of videos for dealers and installers to better sell Gabriel shocks and struts, as well as to ensure proper handling and optimum performance.
FAQs provide information to dealers, installers, and consumers, while the technical bulletins and the Answerman Tech Line educate Gabriel customers on product installation and safety, inspection, proper disposal and the best fit for a vehicle in question.