GREENVILLE, S.C. — Michelin North America Inc. has acquired certain assets related to laminated maps from Streetwise Maps, the largest publisher of such maps in the U.S.
"In this digital age, maps are a companion to digital devices," said Eileen Osteen, director of sales for Michelin Travel Publications.
"Printed maps are the perfect planning tool, as you never have to worry about a good signal, roaming charges or finding a detour for an alternate route. With the Streetwise titles joining Michelin's collection, we are offering travelers the most comprehensive and accurate travel aids available."
Financial terms of the all-cash deal were not disclosed. The business went into hibernation in August 2016, according to a posting on streetwise.com.
Michelin said it will continue to publish maps under the Streetwise name. They will be available through Barnes & Noble Booksellers Inc., Amazon.com and other select retailers nationwide.
"Experienced travelers know that a physical map is a necessity," said Michael Brown, founder of Streetwise. "Michelin, with their undisputed legacy helping travelers navigate, was the clear choice to uphold the Streetwise standard. I'm confident that as part of the Michelin family, Streetwise will continue to grow and thrive."
Mr. Brown founded Streetwise in 1984 as a result of his world travels, setting up publishing subsidiaries in challenging environments. The laminated, accordion-style fold-out maps revolutionized the market.
Featuring detailed and accurate designs that focused on guiding tourists around city centers, Streetwise grew to become one of the top map vendors in the country, Michelin said.
Streetwise has published more than 130 titles, including maps for more than 27 U.S. cities, 32 international cities and 11 international regions.