CLEVELAND — Southeast Toyota Distributors L.L.C. has engaged Dealer Tire L.L.C. to help develop an "enhanced tire retailing" program for 176 Toyota dealerships it supplies throughout the Southeast.
The deal between Dealer Tire and Deerfield Beach, Fla-based Southeast Toyota includes provisions to supply replacement tires to Toyota dealerships in five states, beginning Dec. 1.
Dealer Tire, which sells replacement tires to more than 10,000 franchised new-car dealerships throughout the U.S., replaces TBC Corp./Tire Kingdom as Southeast Toyota's tire vendor.
Financial terms of the deal were undisclosed, but the agreement likely involves the sale of hundreds of thousands of tires per year.
Dealer Tire has a network of warehouses that can deliver tires to dealerships as often as twice per day, and it helps dealerships by providing retail materials and an online shopping guide for service customers.
A Dealer Tire spokesman said the agreement also includes training and tools intended to help Southeast Toyota dealerships boost customer satisfaction and retention.