FRANKLIN, Tenn. — Carlstar Group L.L.C. has relaunched the website for its ITP tires and wheels brand to showcase the brand's all-terrain (ATV), ultra-terrain (UTV and side-by-side vehicle (SXS) products better.
"The new website, ITPTires.com, will feature the entire ITP portfolio of products that help our riders conquer the world's most challenging terrains," said Rhett Turpin, head of ITP sales at Carlstar.
The new site features:
- A product finder that helps consumers search and filter the product catalog;
- A listing of authorized ITP powersports dealers and online retailers for U.S. and international consumers; and
- Technical support information, including vehicle fitment guides and general equipment details.
The site also features photo and video galleries from racing and riding events as well as a #TeamITP section where consumers can learn about ITP-sponsored riders.
The launch of the ITP website is the final project that was part of a global company strategy to enhance its online presence with consumers, the company said. Carlstar Group's other brands — Carlisle tires and wheels, along with Cragar and Black Rock wheels — already have redesigned their websites.