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August 14, 2017 02:00 AM

Alliance Tire launches updated website

Tire Business Staff
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    WAKEFIELD, Mass. — Alliance Tire Group (ATG) has launched an updated website that allows tire dealers and equipment owners to find tires based on segment, application, tread pattern or size.

    The new site, www.atgtire.com, is optimized for mobile platforms such as phones and tablets, in addition to desktop and laptop computers, the company said.

    Visitors to the site can search for tires across ATG's Alliance, Galaxy and Primex brands, an offering that includes more than 2,000 SKUs.

    Advanced searches can narrow down selections by machine, rim size, section width, overall diameter, TRA code, construction of the tire or special features, like IF/VF, high-speed, high-flotation, steel belts or other features.

    The website also has a blog page that will be updated frequently with entries on developments in agriculture, forestry, construction and other industries in which ATG's tires are used around the world.

    A dedicated mobile phone app is in development to complement the new site. Last year, Alliance introduced the Warranty Wizard app to streamline the warranty process.

    "Our improved website is part of the company's global focus on creating a great customer experience," said Brian Sheehey, vice president of marketing for Alliance Tire Americas. "Whether it's the Warranty Wizard app or our new search tools, we are constantly working to make it easier and more productive to do business with ATG."

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