NASHVILLE, Tenn. — Bridgestone Americas Inc. is holding a Firestone Ag social media contest designed to celebrate the hard work farmers do every day.
The "What Drives You?" social media contest is an extension of the Firestone Ag "Farm Hard" brand campaign that launched earlier this year, which applauds farmers who push through challenges to get a job done.
"The What Drives You? contest is a way for us to identify farmers who live and breathe our Farm Hard campaign mantra every day," said Cindy Ridge, brand manager, Firestone Ag, Bridgestone Americas Tire Operations. "We want to celebrate the people who are committed to farming hard and work tirelessly to grow agricultural products that we all depend on."
Participants can submit a short video on the contest home page, farmhard.com, showing themselves, Firestone tires, and ways that they #FarmHard. Submissions must be received by Aug. 31.
Beginning Oct. 1, the public will help choose two of the four winners via online voting. All four contest winners will receive a $2,500 voucher for Firestone Ag products.
"Firestone has a long history in agriculture that dates back more than 85 years," said Ms. Ridge. "We are proud of our heritage and we continue to build on our longstanding commitment to farmers to provide them with dependable products they can count on to keep them up and running. Through this contest, our hope is that we can shine a spotlight on farmers, and recognize them for being some of the hardest working people in the country."